Elevate Your RGM Strategy!
Key Topics of This Edition
Navigating Rising Costs:
Developing Strategies for Effective Pricing Amid Cost Challenges
TBC
The Revenue Manager of Tomorrow:
Creating and Mature RGM Approach by Leveraging AI Powered Data-driven Decision- making.
TBC
Navigating Changing Consumer Behaviour:
Utilizing Shopper Insights at Scale to Tailor the Offering.
Cantekin Ünlü - Unilever
Agenda Overview: Leading the Way in Revenue Growth Management
13:00 – 13:30 | Arrival – Welcome
Participants arrive and are welcomed to the venue.
13:30 – 13:45 | Welcome Session
Moderator Presentation with overview of meeting format and objectives.
13:45 – 14:45 | #1 Session: Navigating Rising Costs: Developing Strategies for Effective Pricing Amid Cost Challenges
14:45 – 15:45 | #2 Session: The Revenue Manager of Tomorrow: Creating and Mature RGM Approach by Leveraging AI Powered Data-driven Decision- making.
15:45 – 16:15 | Coffee Break
Coffee and networking break
16:15 – 17:15 | #3 Session: Navigating Changing Consumer Behaviour: Utilizing Shopper Insights at Scale to Tailor the Offering.
17:15 – 17:30 | Discussion and Reflection
Closing remarks following networking drink
The Speakers are coming soon!
Wendy Janssen
Global Director and Head of SRM Analytics – Mars Snacking
Wendy is a seasoned leader in the field of business and analytics with over 20 years’ experience working in global roles within the CPG and Retail industry. She is an expert in Revenue Growth Management analytics and is passionate about making data-driven decisions.
Currently Wendy is the Global Director for Strategic Revenue Management (SRM) Analytics at Mars Wrigley, where she is leading the creation a fully integrated and digitized SRM eco-system.
Before Mars, Wendy worked at Kingfisher, as their Group Pricing Director, and Unilever, where she spent nearly 8 years as the Global Analytics & Pricing Director.
She manages a team of product strategy leads, data scientists & data engineers and develops and implements numerous analytical solutions across the key RGM levers (strategic pricing, channel pack price architecture, mix, trade promotions, trade terms) to drive faster and more effective decision making.
Cantekin Ünlü
Head of RGM and Transformation, Ice Cream Asia – Unilever
Cantekin is an accomplished leader with expertise in Revenue Growth Management, General Management, Category Management, and Customer Development.
As the current Head of RGM & Transformation for Unilever's Ice Cream Category in Asia, he oversees operations in markets such as China, Philippines and rest Southeast Asia countries. Previously, he played a key role in shaping global RGM strategies and integrating AI tools as the Senior Global RGM Lead.
Cantekin also served as Managing Director for the Caucasus & Central Asia, driving P&L growth across six countries.
Apart from his professional merit at Unilever, Cantekin is a Member of Board of Advisors of his Alma Mater, Bilkent University, Ankara Turkiye, and he is actively mentoring possible future leaders at Bilkent University’s Faculty of Business Administration.
Join the RGM Meetings Community!
- September 30, 2025 - London, UK
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Endorsed by
Let's Connect!
Sinead Rogers
Pol Vanaerde
Chair EPP Pricing Platform
pva@pricingplatform.com
Rita Costa
Marketing & Communications
rita.costa@pricingplatform.com
Deep-Dive
Sessions
Two 60-minute discussions focusing on impactful strategies and best practices.
Exclusive
Participation
Limited to 10-14 experienced professionals for optimal engagement.
Confidential
Environment
No sales pitches, ensuring a focus on RGM learning and collaboration.
Industry-Driven
Topics
Content is defined by RGM leaders to address relevant challenges and insights.
Curious About the Experience? Take a Look at Past RGM Meetings