March 31, 2026 | Paris
Espace La Rochefoucauld

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Elevate Your RGM Strategy!

Join our exclusive Paris RGM Executive Meeting to connect with industry peers, exchange insights, and explore advanced strategies in Revenue Growth Management.

These invitation-only sessions provide a confidential and collaborative environment for meaningful, results-oriented discussions. Engage with top experts and elevate your RGM initiatives to new heights!

Take a look at our latest edition!

A big thank you to everyone who joined the RGM Executive Meeting in Paris!
Your contributions and perspectives made the conversations truly engaging.
We look forward to seeing you again at the next edition!

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the main topic is

Scale when you’re winning:
how change management and people capabilities drive continued revenue management success

Building the Revenue Management-Ready Organization 

scaling the revenue management mindset: company culture and process

Scaling Revenue Management at the Frontline: People, Technology, and Customer Success

Agenda Overview: Scale when you’re winning:
how change management and people capabilities drive continued revenue management success

13:30 – 14:00 | Arrival – Welcome
Registration, coffee, and networking .

14:00 – 14:15 | Welcome Session
Moderator presentation: Overview of meeting format and objectives.

14:15 – 15:15 | #1 Session | Strategic Revenue Growth Management : A detailed overview of Bacardi’s approach

Explore how organizations can structure teams, roles, and governance to support Revenue  Management at scale. Topics include cross-functional collaboration, organizational design, and enabling people to make data-driven RGM decisions. 

| Stuart Hartley, Global Technology Director – RGM & Global Travel Retail, Bacardi

15:15 – 16:15 | #2 Session | Driving Change: scaling the revenue management mindset: company culture and process

Focus on change management strategies to ensure successful adoption of RGM practices and holistic revenue management mindset across the organization. Discuss approaches for aligning processes, fostering adoption, and overcoming resistance to change in large CPG companies. 

| Pavel Mityushkin, Revenue Growth Manager Europe, BIC

16:15 – 16:45 | Coffee Break
Coffee and networking break

16:45 – 17:45 | #3 Session | Scaling Revenue Management at the Frontline: People, Technology, and Customer Success in Action 

  • Interactive session on how to integrate people, processes, and technology to achieve holistic revenue management success at scale. 
  • Challenge: Participants are divided into two groups to develop practical solutions for embedding and generl revenue management capabilities into frontline teams and customer engagement. 
  • Each group presents their ideas, highlighting innovative approaches to align people, processes, and technology.


| Piet Surmont + Bertrand Pantou, XTEL & Mauricio Esteves, Senior Industry Advisor, Microsoft

17:45 – 18:00 | Wrap-Up & Closing Remarks
Key takeaways and next steps.

18:00 – 19:30 | Networking Drinks
Informal networking and peer exchange.

More speakers will be announced soon!

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Stuart Hartley

Global Technology Director - RGM & Global Travel Retail | Bacardi

Stuart Hartley is the Bacardi Technology Director for RGM and the Global Travel Retail business function. Bacardi are the largest privately held, family-owned spirits company in the world with a portfolio of more than 200 brands and labels. Stuart comes with over 30 years of experience in CPG with tier 1 international brands. With a background in sales, marketing and other commercial roles his consumer centric RGM approach have helped the enterprises deliver value-based pricing enabling significant net sales value and margin growth.

Prior to Bacardi, Stuart worked at Mondelez helping them to achieve record year on year revenue and profit. He successfully implemented data & digital analytical transformation programs in CRM, predictive pricing and promotional tools across Europe, Africa, South and North America.

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Pavel Mityushkin

Revenue Growth Manager Europe | BIC

Pavel Mityushkin is Revenue Growth Manager Leader with more than 15+ years of experience across both food and non-food CPG leading brands. Since 2020, Pavel has led the deployment of multiple AI-driven Retail Execution and RGM software in Bonduelle and BIC locally and globally. Deep knowledge of sales and marketing processes and hands-on experience in operational RGM execution were key to understanding and supporting the teams going through significant changes.
 
With background in business intelligence and commercial excellence, Pavel combines execution excellence approach with analytical mindset to build scalable RGM frameworks that deliver long-term business impact in complex, competitive environments.
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Maurício Esteves

Senior Industry Advisor | Microsoft

Maurício is currently a Microsoft Senior Industry Advisor focusing on Sales Transformation, Trade Promotion and Revenue Growth Management for Consumer Products companies, based in EMEA.  Mauricio joined Microsoft in January 2022 after seven years at Nike, initially leading strategic partnerships in product and manufacturing innovation, and later leading digital transformation within Nike’s end-to-end S&OP process, focusing on Sourcing & Manufacturing.  Among other academic credentials, Maurício has a MicroMasters in Supply Chain Management from MITx and is a Chartered Financial Analyst.   

Bertrand Pantou

RGM Senior Manager Strategic Advisory - EMEA | XTEL

Bertrand Pantou is a CPG industry expert with nearly 20 years of experience in designing and executing transformative Revenue Growth Management (RGM) strategies. His expertise as a consultant and former sales and account director has honed his skills in navigating CPG-retailer relationships. As RGM Senior Manager of Strategic Advisory for EMEA, Bertrand leverages his extensive account management background with retail manufacturers, such as McCain Foods and Internasck Group, to drive impactful RGM projects. Since joining XTEL, he has focused on advancing promotion, trade, and investment strategies, as well as pricing strategies, for leading CPGs across various markets.
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Piet Surmont

CMO and Head of Strategy | XTEL

Piet Surmont, CMO and Head of Strategy at XTEL, is a visionary leader in the CPG industry. With a distinguished career at Kraft Heinz and Danone, Piet has mastered revenue growth, marketing, and sales.

Thirteen years ago, he co-founded StepUp RGM, transforming it into a powerhouse that has guided hundreds of brands with impactful RGM strategies. In 2022, StepUp RGM became part of XTEL, where Piet now spearheads the global RGM practice, leveraging his expertise to drive pioneering solutions.

His deep knowledge and hands-on experience with digital programs solidify his status as a leader in AI-enhanced RGM initiatives.

Moderator

diana_coelho

Diana Coelho

Co-Chair at EPP | Founder & Lead Consultant, HOLDEE GmbH

Diana brings 15+ years of experience as a management consultant in Pricing, Revenue Management & overall Commercial Excellence. Her experience comes from being a Pricing Manager at manufacturing companies (Syngenta & Axalta) and from running multiple Consulting Engagements at a leading consulting firm (PwC) before founding HOLDEE GmbH (www.holdee.co, a pricing-focused management consulting practice), and taking over EPP as Co-Chair (www.pricingplatform.com, the global community driven knowledge platform for Pricing and RGM practitioners).

Join the RGM Executive Meeting Paris!

Our Executive Meetings bring together senior peers in RGM for meaningful dialogue and collaboration. Register now to be part of this session and stay connected for upcoming editions.

Don’t miss the chance to be part of this valuable learning experience!

  • March 31, 2026
  • Espace La Rochefoucauld
    11 Rue Catherine de la Rochefoucauld
    75009 Paris

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What are RGM Executive Meetings?

The RGM Executive Meetings are highly interactive sessions tailored for experienced professionals to exchange insights and explore advanced strategies in revenue growth management. These exclusive, invitation-only events foster a confidential and collaborative atmosphere, enabling participants to engage in meaningful, results-oriented discussions.

Deep-Dive
Sessions

Two 60-minute discussions focusing on impactful strategies and best practices.

Exclusive
Participation

Limited to 10-14 experienced professionals for optimal engagement.

Confidential
Environment

No sales pitches, ensuring a focus on RGM learning and collaboration.

Industry-Driven
Topics

Content is defined by RGM leaders to address relevant challenges and insights.

Why Attend the RGM Executive Meetings?

Our RGM Executive Meetings are designed to provide you with valuable insights and practical strategies that can be immediately applied to your business. These exclusive sessions offer a unique opportunity to:

  • Gain Expertise from Leading Practitioners: Learn from industry experts, who will share proven strategies for driving success in RGM through generative AI and organizational change.

  • Engage in Meaningful Conversations: Participate in interactive Q&A sessions and reverse Q&As, where you can tackle real-world challenges and collaborate with your peers to find innovative solutions.

  • Drive Tangible Results: Leave each session with actionable takeaways that you can implement in your own RGM initiatives and elevate performance.

  • Network with Like-Minded Professionals: Connect with other RGM leaders and exchange insights that could transform the way you approach revenue growth management.

These meetings provide a collaborative and results-focused environment to propel your strategies forward!

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