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Take a look at our latest edition!
A big thank you to everyone who joined the RGM Executive Meeting in Amsterdam!
Your contributions and perspectives made the conversations truly engaging.
We look forward to seeing you again at the next edition!
the main topic is
Scale when you’re winning:
how change management and people capabilities drive continued revenue management success
Building the Revenue Management-Ready Organization
scaling the revenue management mindset: company culture and process
Scaling Revenue Management at the Frontline: People, Technology, and Customer Success
Agenda Overview: Scale when you’re winning:
how change management and people capabilities drive continued revenue management success
13:30 – 14:00 | Arrival – Welcome
Registration, coffee, and networking .
14:00 – 14:15 | Welcome Session
Moderator presentation: Overview of meeting format and objectives.
14:15 – 15:15 | #1 Session | Building the Revenue Management-Ready Organization
Explore how organizations can structure teams, roles, and governance to support Revenue Management at scale. Topics include cross-functional collaboration, organizational design, and enabling people to make data-driven RGM decisions.
15:15 – 16:15 | #2 Session | Driving Change: scaling the revenue management mindset: company culture and process
Focus on change management strategies to ensure successful adoption of RGM practices and holistic revenue management mindset across the organization. Discuss approaches for aligning processes, fostering adoption, and overcoming resistance to change in large CPG companies.
16:15 – 16:45 | Coffee Break
Coffee and networking break
16:45 – 17:45 | #3 Session | Scaling Revenue Management at the Frontline: People, Technology, and Customer Success in Action
- Interactive session on how to integrate people, processes, and technology to achieve holistic revenue management success at scale.
- Challenge: Participants are divided into two groups to develop practical solutions for embedding and generl revenue management capabilities into frontline teams and customer engagement.
- Each group presents their ideas, highlighting innovative approaches to align people, processes, and technology.
| Piet Surmont, CMO and Head of Strategy, XTEL + Tech Expert
17:45 – 18:00 | Wrap-Up & Closing Remarks
Key takeaways and next steps.
18:00 – 19:30 | Networking Drinks
Informal networking and peer exchange.
More speakers will be announced soon!
Piet Surmont
CMO and Head of Strategy | XTEL
Piet Surmont, CMO and Head of Strategy at XTEL, is a visionary leader in the CPG industry. With a distinguished career at Kraft Heinz and Danone, Piet has mastered revenue growth, marketing, and sales.
Thirteen years ago, he co-founded StepUp RGM, transforming it into a powerhouse that has guided hundreds of brands with impactful RGM strategies. In 2022, StepUp RGM became part of XTEL, where Piet now spearheads the global RGM practice, leveraging his expertise to drive pioneering solutions.
His deep knowledge and hands-on experience with digital programs solidify his status as a leader in AI-enhanced RGM initiatives.
Join the RGM Executive Meeting Paris!
- March 31, 2026
- TBC
Join the waitlist for future sessions!
RGM Meeting - Paris | XTEL
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RGM Meeting Location
Deep-Dive
Sessions
Two 60-minute discussions focusing on impactful strategies and best practices.
Exclusive
Participation
Limited to 10-14 experienced professionals for optimal engagement.
Confidential
Environment
No sales pitches, ensuring a focus on RGM learning and collaboration.
Industry-Driven
Topics
Content is defined by RGM leaders to address relevant challenges and insights.
Why Attend the RGM Executive Meetings?