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13:00 – 13:30 | Arrival & Welcome
Registration coffee & networking.
13:30 – 13:45 | Welcome Session
Moderator presentation: Overview of meeting format and objectives.
13:45 – 14:45 | #1 Session | Unlocking Revenue Growth: AI-Powered Pricing & Trade Spend Optimization
How AI can help companies optimize pricing, promotions, and trade spend to drive top-line growth while protecting margins.
14:45 – 15:45 | #2 Session | From Data to Action: Leveraging AI to Predict Consumer Behavior
How to use AI and advanced analytics to anticipate consumer demand shifts, personalize offers, and optimize portfolio decisions.
15:45 – 16:15 | Coffee Break
Coffee and networking
16:15 – 17:15 | #3 Session | Integrating AI into Commercial Decision-Making: People, Processes, and Technology
Best practices for embedding AI insights into cross-functional RGM processes and ensuring adoption across teams.
17:15 – 17:30 | Wrap-Up & Closing Remarks
Key takeaways e next steps
17:30 – 19:00 | Networking Drinks
Informal networking and peer exchange.
Serkan has over 15 years of experience in Fortune 100 companies, blending commercial acumen with a strong focus on consumer-centric value creation. With a proven track record across global markets, he excels in transforming consumer insights into impactful value propositions.
His expertise spans FMCG, Healthcare, Consumer Electronics, E-Commerce, and Digital Transformation, leveraging technology to drive business growth.
A seasoned P&L leader, Serkan implements financial strategies that fuel sustainable success. His leadership fosters collaboration and innovation, shaping industry landscapes. Looking ahead, he aims for executive management, driving forward-thinking strategies and a culture of continuous innovation.
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The RGM Executive Meetings are highly interactive sessions tailored for experienced professionals to exchange insights and explore advanced strategies in revenue growth management. These exclusive, invitation-only events foster a confidential and collaborative atmosphere, enabling participants to engage in meaningful, results-oriented discussions.
Our RGM Executive Meetings are designed to provide you with valuable insights and practical strategies that can be immediately applied to your business. These exclusive sessions offer a unique opportunity to:
Gain Expertise from Leading Practitioners: Learn from industry experts, who will share proven strategies for driving success in RGM through generative AI and organizational change.
Engage in Meaningful Conversations: Participate in interactive Q&A sessions and reverse Q&As, where you can tackle real-world challenges and collaborate with your peers to find innovative solutions.
Drive Tangible Results: Leave each session with actionable takeaways that you can implement in your own RGM initiatives and elevate performance.
Network with Like-Minded Professionals: Connect with other RGM leaders and exchange insights that could transform the way you approach revenue growth management.
These meetings provide a collaborative and results-focused environment to propel your strategies forward!