Trusted by RGM Leaders from
Elevate Your RGM Strategy!
the main topic is
The End of Predictability: How should RGM operate in a permanently volatile market?
In an increasingly volatile environment, how can RGM adapt quickly and drive effective decisions when demand and consumer behavior are no longer predictable?
Volume is back — but at what cost
When retailers become the brand
Non-linear shopper journeys & channel complexity
Agenda Overview
13:00 – 13:30 | Arrival & Welcome
Registration coffee & networking
13:30 – 13:45 | Welcome Session
Moderator presentation: Overview of meeting format and objectives.
13:45 – 14:45 | #1 Session | Volume is back — but at what cost
As companies shift focus back to volume growth, are they making strategic choices or reverting to short-term promotional tactics that may harm brand health?
14:45 – 15:45 | #2 Session | Following the Profit: Growth or Value Transfer?
15:45 – 16:15 | Coffee Break
Coffee and networking break
16:15 – 17:15 | #3 Session | Non-linear shopper journeys & channel complexity
As consumers move seamlessly across channels, how can RGM manage pricing, assortment, and ROI in an increasingly complex and interconnected ecosystem?
17:15 – 17:30 | Wrap-Up & Closing Remarks
Key takeaways and next steps.
17:30 – 19:00 | Networking Drinks
Informal networking and peer exchange.
Speakers
Sam Jenkins
RGM Director | BIC
Sam Jenkins is Northern Europe Revenue Growth Management Director at BIC, where he leads the development and implementation of commercial strategies that drive sustainable growth and profitability. With a collaborative, results-focused approach, he is passionate about translating RGM principles into practical business actions that sales and category teams feel confident and enthusiastic to use with customers and win.
Recognised for his ability to find creative solutions to complex challenges, Sam has successfully introduced new profitability analyses and consumer-centric pricing structures that have strengthened decision-making and supported business growth. He has also led the implementation of Perfect Store, leveraging data and insights to guide more effective commercial choices and enhance execution at the point of sale.
With more than 15 years of experience across leading international FMCG brands in the non-food, confectionery, and healthcare sectors, Sam brings deep commercial expertise spanning revenue growth, sales, strategy, and business transformation.
Hasan Guliyev
Revenue Growth Management Lead | BIC
Hasan Guliyev is a Revenue Growth Management Lead with more than 8 years of experience driving commercial transformation in the FMCG/CPG sector. He is EPP-Certified in Revenue Growth Management and GS1-Certified in Category Management.
At BIC, Hasan leads Revenue Growth Management across the DACH region, where he has delivered significant EBIT and margin growth through pricing and pack-price architecture redesigns, promotional ROI optimization, portfolio and mix management, and trade terms transformation. His initiatives have been recognized internally as global best practices and adopted as benchmarks for embedding RGM capabilities across markets.
Before joining BIC, Hasan worked at Kantar, where he advised leading global consumer goods and retail clients on pricing, category strategy, eCommerce and digital shelf execution. This consulting experience sharpened his ability to translate complex data into actionable strategies and provided him with a broad perspective across markets and categories.
A regular speaker at global Pricing & RGM forums, Hasan is passionate about turning insights into decisions, building cross-functional capability, and embedding RGM as a platform for long-term, sustainable value creation in consumer goods organizations.
Alexander Schmitt
PhD Head of Product, Analytics in Advanced Engineering | XTEL
Alexander Schmitt is Head of Product, Analytics in Advanced Engineering at XTEL, where he helps with the development of solutions that support CPG companies in enhancing their RGM performance. Known for translating advanced analytics into practical commercial value, he plays a key role in shaping XTEL’s AI-driven product vision.
Before joining XTEL, Alexander spent six years at StepUp RGM, ultimately serving as Chief Technology Officer, where he led multi-market programs and strengthened the analytics capabilities. He brings a strong blend of RGM experience, economic background, and a pragmatic approach to how AI can elevate decision-making across pricing, promotions, and portfolio strategy.
Piet Surmont
CMO and Head of Strategy | XTEL
Piet Surmont, CMO and Head of Strategy at XTEL, is a visionary leader in the CPG industry. With a distinguished career at Kraft Heinz and Danone, Piet has mastered revenue growth, marketing, and sales.
Thirteen years ago, he co-founded StepUp RGM, transforming it into a powerhouse that has guided hundreds of brands with impactful RGM strategies. In 2022, StepUp RGM became part of XTEL, where Piet now spearheads the global RGM practice, leveraging his expertise to drive pioneering solutions.
His deep knowledge and hands-on experience with digital programs solidify his status as a leader in AI-enhanced RGM initiatives.
Join the RGM Executive Meeting London
- June 29, 2026
-
The Orchard - 1 Great Cumberland Place,
London, W1H 7AL
RGM Meeting - London - o9
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What are RGM Executive Meetings?
Deep-Dive
Sessions
Two 60-minute discussions focusing on impactful strategies and best practices.
Exclusive
Participation
Limited to 10-14 experienced professionals for optimal engagement.
Confidential
Environment
No sales pitches, ensuring a focus on RGM learning and collaboration.
Industry-Driven
Topics
Content is defined by RGM leaders to address relevant challenges and insights.