Trusted by RGM Leaders from
Elevate Your RGM Strategy!
the main topic is
Make It Make the Difference:
Why RGM Platforms and AI Are Essential
for Value Generation in the CPG Industry
The Frontier Sales Organization in Consumer Goods
Value Creation through RGM Platforms: Unlocking Growth in the CPG Industry
Turning Trade Spend into Value with Revenue Management
Transforming Commercial Processes and Sales in Consumer Goods: The Role of AI and Technology
Agenda Overview
13:00 – 13:30 | Arrival – Welcome
13:30 – 13:45 | Welcome Session: Moderator presentation
Overview of meeting format and objectives.
| Pol Vanaerde, Founder – EPP
13:45 – 14:30 | #1 Session | The Frontier Sales Organization in Consumer Goods
| Mauricio Esteves, Senior Industry Advisor – Microsoft
14:30 – 15:15 | #2 Session | Value Creation through RGM Platforms: Unlocking Growth in the CPG Industry
| Hasan Guliyev, RGM Lead, DACH – BIC
15:15 – 15:45 | Coffee Break
Coffee and networking break
15:45 – 16:30 | #3 Session | Turning Trade Spend into Value with Revenue Management
| Alessio Cavallini – Managing Director & Partner – BCG
16:30 – 17:15 | #4 Session | Transforming Commercial Processes and Sales in Consumer Goods: The Role of AI and Technology
| Piet Surmont, CMO and Head of Strategy – XTEL
17:15 – 17:45 | Wrap up & Closing remarks
17:45 – 19:30 | Networking Drinks
More Speakers will be announced soon!
Piet Surmont
CMO and Head of Strategy | XTEL
Piet Surmont, CMO and Head of Strategy at XTEL, is a visionary leader in the CPG industry. With a distinguished career at Kraft Heinz and Danone, Piet has mastered revenue growth, marketing, and sales.
Thirteen years ago, he co-founded StepUp RGM, transforming it into a powerhouse that has guided hundreds of brands with impactful RGM strategies. In 2022, StepUp RGM became part of XTEL, where Piet now spearheads the global RGM practice, leveraging his expertise to drive pioneering solutions.
His deep knowledge and hands-on experience with digital programs solidify his status as a leader in AI-enhanced RGM initiatives.
Hasan Guliyev
Revenue Growth Management Lead | BIC
Hasan Guliyev is a Revenue Growth Management Lead with more than 8 years of experience driving commercial transformation in the FMCG/CPG sector. He is EPP-Certified in Revenue Growth Management and GS1-Certified in Category Management.
At BIC, Hasan leads Revenue Growth Management across the DACH region, where he has delivered significant EBIT and margin growth through pricing and pack-price architecture redesigns, promotional ROI optimization, portfolio and mix management, and trade terms transformation. His initiatives have been recognized internally as global best practices and adopted as benchmarks for embedding RGM capabilities across markets.
Before joining BIC, Hasan worked at Kantar, where he advised leading global consumer goods and retail clients on pricing, category strategy, eCommerce and digital shelf execution. This consulting experience sharpened his ability to translate complex data into actionable strategies and provided him with a broad perspective across markets and categories.
A regular speaker at global Pricing & RGM forums, Hasan is passionate about turning insights into decisions, building cross-functional capability, and embedding RGM as a platform for long-term, sustainable value creation in consumer goods organizations.
Maurício Esteves
Senior Industry Advisor | Microsoft
Maurício is currently a Microsoft Senior Industry Advisor focusing on Sales Transformation, Trade Promotion and Revenue Growth Management for Consumer Products companies, based in EMEA. Mauricio joined Microsoft in January 2022 after seven years at Nike, initially leading strategic partnerships in product and manufacturing innovation, and later leading digital transformation within Nike’s end-to-end S&OP process, focusing on Sourcing & Manufacturing. Among other academic credentials, Maurício has a MicroMasters in Supply Chain Management from MITx and is a Chartered Financial Analyst.
Alessio Cavallini
Managing Director & Partner | BCG
Partner in the Milan office and core member of the Digital practice. Supporting insurances, banks and IT Service \ products companies in designing their strategy and organization, in defining their target Operating model and IT Architecture, in optimizing their costs and in introducing new and simplified digital processes across business and IT as well as Private Equity and Principal Investor firms in M&As and PMIs on IT service\ product companies.
Moderator
Pol Vanaerde
Founder – EPP - Pricing Platform
Pol has a successful market strategy track record. He was responsible for the European launch of Alpro Soyfoods and was elected as marketer of the year in Belgium. Later he joined McBride PLC (private label detergents & cosmetics) as European Marketing Manager and Conoco-Philips as New Business Manager. Pricing was always one of his key responsibilities.
He is the initiator and president of the EPP and is responsible for the vision development and daily management. Furthermore, Pol is an experienced consultant and guest lecturer at several international universities and has a track record of a large portfolio of in-companies (product management, market strategy, and price management) in different industries worldwide.
Join the Düsseldorf RGM Executive Meeting
- November 13, 2025
- Düsseldorf, DE
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RGM Meeting - Dusseldorf | XTEL
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Two 60-minute discussions focusing on impactful strategies and best practices.
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Limited to 10-14 experienced professionals for optimal engagement.
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No sales pitches, ensuring a focus on RGM learning and collaboration.
Industry-Driven
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Content is defined by RGM leaders to address relevant challenges and insights.
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