Hasan Guliyev is a Revenue Growth Management Lead with more than 8 years of experience driving commercial transformation in the FMCG/CPG sector. He is EPP-Certified in Revenue Growth Management and GS1-Certified in Category Management.

At BIC, Hasan leads Revenue Growth Management across the DACH region, where he has delivered significant EBIT and margin growth through pricing and pack-price architecture redesigns, promotional ROI optimization, portfolio and mix management, and trade terms transformation. His initiatives have been recognized internally as global best practices and adopted as benchmarks for embedding RGM capabilities across markets.

Before joining BIC, Hasan worked at Kantar, where he advised leading global consumer goods and retail clients on pricing, category strategy, eCommerce and digital shelf execution. This consulting experience sharpened his ability to translate complex data into actionable strategies and provided him with a broad perspective across markets and categories.
A regular speaker at global Pricing & RGM forums, Hasan is passionate about turning insights into decisions, building cross-functional capability, and embedding RGM as a platform for long-term, sustainable value creation in consumer goods organizations.