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A big thank you to everyone who joined the RGM Executive Meeting in London!
Your contributions and perspectives made the conversations truly engaging.
We look forward to seeing you again at the next edition!
the main topic is
Driving RGM Innovation with AI
Introducing AI into RGM: what’s needed to drive real change
Abhilasha Keshariya
Global Strategic Revenue Management – Mars
The future of RGM and AI as a secondary subject within the journey of Kellanova
Ivan Isaacs
RGM Transformation – Kellanova
Applications to Leveraging Generative AI in RGM
Victor Arias
Director – Revenue Growth Strategy – Mondelēz International
Agenda Overview: Driving RGM Innovation with AI
13:00 – 13:30 | Arrival – Welcome
Participants arrive and are welcomed to the venue.
13:30 – 13:45 | Welcome Session
Moderator Presentation with overview of meeting format and objectives.
| Pol Vanaerde, Founder – EPP
13:45 – 14:45 | #1 Session
Introducing AI into RGM: what’s needed to drive real change
| Abhilasha Keshariya, Global Strategic Revenue Management – Mars
14:45 – 15:45 | #2 Session
The future of RGM and AI as a secondary subject within the journey of Kellanova
| Ivan Isaacs, RGM Transformation – Kellanova
15:45 – 16:15 | Coffee Break
Coffee and networking break
16:15 – 17:15 | #3 Session
Applications to Leveraging Generative AI in RGM
| Victor Arias, Director – Revenue Growth Strategy – Mondelēz International
17:15 – 17:30 | Discussion and Reflection
Closing remarks following networking drink
17:30 – 18:30 | Networking Drinks
More speakers coming soon!
Abhilasha Keshariya
Global Strategic Revenue Management – Mars
A Strategist at heart, Abhilasha has a vast experience spanning roles of Strategy, eCommerce, Marketing, and Sales in her 15+ years of work life. Working globally with multinational organisations and industry giants like Mars, Reckitt, Amazon, Disney and Castrol, she has worked to develop high-impact commercial strategies, launching global initiatives, and revitalizing category portfolios. Whether building future-ready frameworks or launching large-scale digital and trade marketing programs, she combines data-driven insight with creative execution to deliver scalable business impact across B2C, B2B, D2C, and omnichannel environments.
In her current role at Mars as Product Owner of Global Strategic Revenue Management, she is working at the heart of digital transformation of RGM, focusing on AI enabled products. Listen to her talk about ‘Introducing AI into RGM: what’s needed to drive real change’ for building blocks of AI enablement, the stages of AI products, and key watch-outs in modeling them for your organisation.
Ivan Isaacs
RGM Transformation – Kellanova
Experienced sales and marketing leader who has driven regional growth for 20+ years in 3 continents (APAC, LATAM and Europe) for globally recognized organizations.
Creates and drives targeted strategies for growth by understanding category drivers and competitors landscape to identify open market opportunities.
An expert key account leader, who aggressively negotiates and believes in the potential of building effective relationships that support category opportunities and accelerate growth for customers and brands.
Builds and mentors highly performing teams, identifying frontrunners, and encouraging a result-focused environment that builds robust sales pipelines. Recognized amongst peers for a strong performance feedback and engaging both local and remote teams in a digital world.
Victor Arias
Director - Revenue Growth Strategy – Mondelēz International
A seasoned executive in the FMCG industry, Victor has a vast experience spanning roles in Commercial Strategy, RGM, Trade Marketing, and Sales in his 20+ years career. Working in multinational companies like P&G, Nestle and Mondelez , he has experience developing and integrating RGM divisions into companies at global, regional and local level, uniting portfolios after high profile acquisitions and supporting the establishment of processes and KPIs across all channels.
Victor has been tasked with developing and rolling out the SRM function in Nestle, adjusting and adapting consultant playbooks into workable and KPI driven processes to roll out across 18 markets. In his latest role in Mondelez he established the RGM function from zero in Mexico (a top 5 market), while integrating the pricing, portfolio and PPA strategy for a newly acquired confectionary company of bringing total sales to 1.7 billion USD (+400M USD revenue improvement in just 1 year)
Moderated by:
Pol Vanaerde
Founder – EPP - Pricing Platform
Pol has a successful market strategy track record. He was responsible for the European launch of Alpro Soyfoods and was elected as marketer of the year in Belgium. Later he joined McBride PLC (private label detergents & cosmetics) as European Marketing Manager and Conoco-Philips as New Business Manager. Pricing was always one of his key responsibilities.
He is the initiator and president of the EPP and is responsible for the vision development and daily management.
Furthermore, Pol is an experienced consultant and guest lecturer at several international universities and has a track record of a large portfolio of in-companies (product management, market strategy, and price management) in different industries worldwide.
Cantekin Ünlü
Head of RGM and Transformation, Ice Cream Asia – Unilever
Cantekin is an accomplished leader with expertise in Revenue Growth Management, General Management, Category Management, and Customer Development.
As the current Head of RGM & Transformation for Unilever's Ice Cream Category in Asia, he oversees operations in markets such as China, Philippines and rest Southeast Asia countries. Previously, he played a key role in shaping global RGM strategies and integrating AI tools as the Senior Global RGM Lead.
Cantekin also served as Managing Director for the Caucasus & Central Asia, driving P&L growth across six countries.
Apart from his professional merit at Unilever, Cantekin is a Member of Board of Advisors of his Alma Mater, Bilkent University, Ankara Turkiye, and he is actively mentoring possible future leaders at Bilkent University’s Faculty of Business Administration.
Join the waiting list for the London RGM Executive Meeting
- 22 September 2025
- The Clermont London, Victoria
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