Trusted by RGM Leaders from
Elevate Your RGM Strategy!
the main topic is
Driving RGM Innovation with AI
Applications to leveraging Generative AI in RGM
Concrete business success with AI in RGM
Driving change in the organization: What is needed to introduce AI into RGM
Agenda Overview: Driving RGM Innovation with AI
13:00 – 13:30 | Arrival – Welcome
Participants arrive and are welcomed to the venue.
13:30 – 13:45 | Welcome Session
Moderator Presentation with overview of meeting format and objectives.
13:45 – 14:45 | #1 Session
Driving Change in the Organization — What is Needed to Introduce AI into RGM
14:45 – 15:45 | #2 Session
The future of RGM and AI as a secondary subject within the journey of Kellanova
| Ivan Isaacs, RGM Transformation – Kellanova
15:45 – 16:15 | Coffee Break
Coffee and networking break
16:15 – 17:15 | #3 Session
Applications to Leveraging Generative AI in RGM
17:15 – 17:30 | Discussion and Reflection
Closing remarks following networking drink
17:30 – 18:30 | Networking Drinks
More speakers coming soon!
Ivan Isaacs
RGM Transformation – Kellanova
Experienced sales and marketing leader who has driven regional growth for 20+ years in 3 continents (APAC, LATAM and Europe) for globally recognized organizations.
Creates and drives targeted strategies for growth by understanding category drivers and competitors landscape to identify open market opportunities.
An expert key account leader, who aggressively negotiates and believes in the potential of building effective relationships that support category opportunities and accelerate growth for customers and brands.
Builds and mentors highly performing teams, identifying frontrunners, and encouraging a result-focused environment that builds robust sales pipelines. Recognized amongst peers for a strong performance feedback and engaging both local and remote teams in a digital world.
Cantekin Ünlü
Head of RGM and Transformation, Ice Cream Asia – Unilever
Cantekin is an accomplished leader with expertise in Revenue Growth Management, General Management, Category Management, and Customer Development.
As the current Head of RGM & Transformation for Unilever's Ice Cream Category in Asia, he oversees operations in markets such as China, Philippines and rest Southeast Asia countries. Previously, he played a key role in shaping global RGM strategies and integrating AI tools as the Senior Global RGM Lead.
Cantekin also served as Managing Director for the Caucasus & Central Asia, driving P&L growth across six countries.
Apart from his professional merit at Unilever, Cantekin is a Member of Board of Advisors of his Alma Mater, Bilkent University, Ankara Turkiye, and he is actively mentoring possible future leaders at Bilkent University’s Faculty of Business Administration.
Moderated by:
Pol Vanaerde
Founder – EPP - Pricing Platform
Pol has a successful market strategy track record. He was responsible for the European launch of Alpro Soyfoods and was elected as marketer of the year in Belgium. Later he joined McBride PLC (private label detergents & cosmetics) as European Marketing Manager and Conoco-Philips as New Business Manager. Pricing was always one of his key responsibilities.
He is the initiator and president of the EPP and is responsible for the vision development and daily management.
Furthermore, Pol is an experienced consultant and guest lecturer at several international universities and has a track record of a large portfolio of in-companies (product management, market strategy, and price management) in different industries worldwide.
Cantekin Ünlü
Head of RGM and Transformation, Ice Cream Asia – Unilever
Cantekin is an accomplished leader with expertise in Revenue Growth Management, General Management, Category Management, and Customer Development.
As the current Head of RGM & Transformation for Unilever's Ice Cream Category in Asia, he oversees operations in markets such as China, Philippines and rest Southeast Asia countries. Previously, he played a key role in shaping global RGM strategies and integrating AI tools as the Senior Global RGM Lead.
Cantekin also served as Managing Director for the Caucasus & Central Asia, driving P&L growth across six countries.
Apart from his professional merit at Unilever, Cantekin is a Member of Board of Advisors of his Alma Mater, Bilkent University, Ankara Turkiye, and he is actively mentoring possible future leaders at Bilkent University’s Faculty of Business Administration.
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Endorsed by
Let's Connect!
Sinead Rodgers
Partner Relations Director
Pol Vanaerde
Chair EPP Pricing Platform
pva@pricingplatform.com
Rita Costa
Marketing & Communications
rita.costa@pricingplatform.com
Deep-Dive
Sessions
Two 60-minute discussions focusing on impactful strategies and best practices.
Exclusive
Participation
Limited to 10-14 experienced professionals for optimal engagement.
Confidential
Environment
No sales pitches, ensuring a focus on RGM learning and collaboration.
Industry-Driven
Topics
Content is defined by RGM leaders to address relevant challenges and insights.
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