March 19, 2025
Amsterdam, NL

Registration Closed

Elevate Your RGM Strategy!

Join our exclusive Amsterdam RGM Executive Meetings to connect with industry peers, exchange insights, and explore advanced strategies in revenue growth management. These invitation-only sessions provide a confidential and collaborative environment for meaningful, results-oriented discussions. Engage with top experts and elevate your RGM initiatives to new heights!

the main topic is

Driving RGM Innovation with AI


Applications to leveraging Generative AI in RGM

Serkan Otles - Philips


Concrete business success with AI in RGM

Wido Dijkstra - Diageo

Driving change in the organization: What is needed to introduce AI into RGM

Cantekin Ünlü - Unilever

Check Out the previous edition!

Agenda Overview: Leading the Way in Revenue Growth Management

12:30 – 13:30 | Arrival – Welcome
Participants’ arrival and light lunch.

13:30 – 13:45 | Welcome Session
Moderator Presentation with overview of meeting format and objectives.

13:45 – 14:45 | #1 Session
Driving Change in the Organization — What is Needed to Introduce AI into RGM
Cantekin Ünlü, Head of RGM and Transformation, Ice Cream Asia – Unilever

14:45 – 15:45 | #2 Session
Concrete Business Success with AI in RGM
Wido Dijkstra – Head of Revenue and Growth Planning Northern Europe – Diageo

15:45 – 16:15 | Coffee Break
Coffee and networking break

16:15 – 17:15 | #3 Session
Applications to Leveraging Generative AI in RGM
Serkan Otles – Senior Director, Global Head of Business Development – Philips

17:15 – 17:30 | Discussion and Reflection
Closing remarks

17:30 – 18:30 | Networking Drinks

Meet the Speakers!

thumbnail_AMS_HBT_0173 Serkan Otles

Serkan Otles

Senior Director, Global Head of Business Development - Philips

Serkan has over 15 years of experience in Fortune 100 companies, blending commercial acumen with a strong focus on consumer-centric value creation. With a proven track record across global markets, he excels in transforming consumer insights into impactful value propositions.

His expertise spans FMCG, Healthcare, Consumer Electronics, E-Commerce, and Digital Transformation, leveraging technology to drive business growth.

A seasoned P&L leader, Serkan implements financial strategies that fuel sustainable success. His leadership fosters collaboration and innovation, shaping industry landscapes. Looking ahead, he aims for executive management, driving forward-thinking strategies and a culture of continuous innovation.

Cantekin Ünlü

Cantekin Ünlü

Head of RGM and Transformation, Ice Cream Asia – Unilever

Cantekin is an accomplished leader with expertise in Revenue Growth Management, General Management, Category Management, and Customer Development.

As the current Head of RGM & Transformation for Unilever’s Ice Cream Category in Asia, he oversees operations in markets such as China, Philippines and rest Southeast Asia countries. Previously, he played a key role in shaping global RGM strategies and integrating AI tools as the Senior Global RGM Lead.
Cantekin also served as Managing Director for the Caucasus & Central Asia, driving P&L growth across six countries.

Apart from his professional merit at Unilever,  Cantekin is a Member of Board of Advisors of his Alma Mater, Bilkent University, Ankara Turkiye, and he is actively mentoring possible future leaders at Bilkent University’s Faculty of Business Administration.

Wido Dijkstra

Wido Dijkstra

Head of Revenue and Growth Planning Northern Europe - Diageo

With over fifteen years of experience in various industries, including as Head of RGM, Wido has developed and implemented revenue growth strategies, data analytics projects, reporting solutions, and digital initiatives.

He has a solid background in marketing and strategy, with an MBA from ESSEC Business School. Wido is multilingual and has diverse work experiences across the globe, which allow him to seamlessly adapt to various cultures and environments.

He is passionate about leveraging data-driven insights and strategies to drive business growth and innovation.

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Pol Vanaerde

Founder – EPP - Pricing Platform

Pol has a successful market strategy track record. He was responsible for the European launch of Alpro Soyfoods and was elected as marketer of the year in Belgium. Later he joined McBride PLC (private label detergents & cosmetics) as European Marketing Manager and Conoco-Philips as New Business Manager. Pricing was always one of his key responsibilities.

He is the initiator and president of the EPP and is responsible for the vision development and daily management. Furthermore, Pol is an experienced consultant and guest lecturer at several international universities and has a track record of a large portfolio of in-companies (product management, market strategy, and price management) in different industries worldwide.

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  • March 19, 2025
  • Leonardo Royal Amsterdam

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Let's Connect!

Sinead Rogers

Partner Relations Director

Pol Vanaerde​

Chair EPP Pricing Platform​
pva@pricingplatform.com​

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What are RGM Executive Meetings?

The RGM Executive Meetings are highly interactive sessions tailored for experienced professionals to exchange insights and explore advanced strategies in revenue growth management. These exclusive, invitation-only events foster a confidential and collaborative atmosphere, enabling participants to engage in meaningful, results-oriented discussions.

Deep-Dive
Sessions

Two 60-minute discussions focusing on impactful strategies and best practices.

Exclusive
Participation

Limited to 10-14 experienced professionals for optimal engagement.

Confidential
Environment

No sales pitches, ensuring a focus on RGM learning and collaboration.

Industry-Driven
Topics

Content is defined by RGM leaders to address relevant challenges and insights.

Why Attend the RGM Executive Meetings?

Our RGM Executive Meetings are designed to provide you with valuable insights and practical strategies that can be immediately applied to your business. These exclusive sessions offer a unique opportunity to:

  • Gain Expertise from Leading Practitioners: Learn from industry experts, who will share proven strategies for driving success in RGM through generative AI and organizational change.

  • Engage in Meaningful Conversations: Participate in interactive Q&A sessions and reverse Q&As, where you can tackle real-world challenges and collaborate with your peers to find innovative solutions.

  • Drive Tangible Results: Leave each session with actionable takeaways that you can implement in your own RGM initiatives and elevate performance.

  • Network with Like-Minded Professionals: Connect with other RGM leaders and exchange insights that could transform the way you approach revenue growth management.

These meetings provide a collaborative and results-focused environment to propel your strategies forward!

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