Pricing & Trade Spend
Trusted by RGM Leaders from
Elevate Your RGM Strategy!
The main topic is
Driving RGM Results in the Age of AI
Consumer Intelligence
From Data to Action: Leveraging AI to Predict Consumer Behavior
Commercial Transformation
Integrating AI into Commercial Decision-Making: People, Processes & Technology
Agenda Overview: Driving RGM Results in the Age of AI
13:00 – 13:30 | Arrival & Welcome
Registration coffee & networking.
13:30 – 13:45 | Welcome Session
Moderator presentation: Overview of meeting format and objectives.
13:45 – 14:45 | #1 Session | Unlocking Revenue Growth: AI-Powered Pricing & Trade Spend Optimization
How AI can help companies optimize pricing, promotions, and trade spend to drive top-line growth while protecting margins.
| Pavel Mityushkin, Revenue Growth Manager Europe, Former BIC
14:45 – 15:45 | #2 Session | From Data to Action: Leveraging AI to Predict Consumer Behavior
How to use AI and advanced analytics to anticipate consumer demand shifts, personalize offers, and optimize portfolio decisions.
| Hasan Guliyev, Senior Revenue Growth Manager, Kenvue
15:45 – 16:15 | Coffee Break
Coffee and networking
16:15 – 17:15 | #3 Session | Integrating AI into Commercial Decision-Making: People, Processes, and Technology
Best practices for embedding AI insights into cross-functional RGM processes and ensuring adoption across teams.
| Martin Simon, Global Strategic revenue Management Director, Mars
17:15 – 17:30 | Wrap-Up & Closing Remarks
Key takeaways e next steps
17:30 – 19:00 | Networking Drinks
Informal networking and peer exchange.
More speakers coming soon!
Pavel Mityushkin
Revenue Growth Manager Europe – Former BIC
Pavel Mityushkin is Revenue Growth Manager Leader with more than 15+ years of experience across both food and non-food CPG leading brands. Since 2020, Pavel has led the deployment of multiple AI-driven Retail Execution and RGM software in Bonduelle and BIC locally and globally. Deep knowledge of sales and marketing processes and hands-on experience in operational RGM execution were key to understanding and supporting the teams going through significant changes.
With background in business intelligence and commercial excellence, Pavel combines execution excellence approach with analytical mindset to build scalable RGM frameworks that deliver long-term business impact in complex, competitive environments.
Hasan Guliyev
Senior Revenue Growth Manager - Kenvue
Hasan Guliyev is a Senior RGM Leader specializing in solving complex commercial challenges by bridging data-driven strategy with behavioral design. Currently leading Revenue Growth Management for the German market at Kenvue, he has spent nearly a decade architecting high-impact commercial turnarounds within the FMCG sector. Combining a background in behavioral economics and finance, Hasan translates deep market data and shopper psychology into sustainable P&L growth. A keynote speaker at global RGM forums, he is a leading voice on optimizing commercial decision systems to navigate polarized markets.
Martin Simon
Global Strategic revenue Management Director - Mars
A hands-on, results-driven leader with over 20 years of experience in Revenue Management, commercial strategy, finance, and sales across leading FMCG companies. Combining a strong finance background with deep commercial expertise, he develops sustainable strategies that consistently drive revenue growth and exceed profit targets.
Martin has a proven track record of leading transformational change, aligning cross-functional teams around a shared vision, and delivering measurable business impact. Passionate about solving complex business challenges, he excels at empowering teams to achieve exceptional results through motivation, collaboration, and strategic thinking.
RGM Meeting - London - Buynomics
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About the format
What Are RGM Executive Meetings?
RGM Executive Meetings are highly interactive, invitation-only sessions designed for experienced professionals to exchange insights, explore advanced Revenue Growth Management strategies and solve real-world commercial challenges.
Deep-Dive Sessions
Two focused 60-minute discussions covering impactful strategies, practical challenges and proven best practices.
Exclusive Participation
Limited to 10–14 experienced professionals to encourage meaningful participation and peer-to-peer exchange.
Confidential Environment
No sales pitches. Just open, confidential conversations focused on learning, collaboration and practical solutions.
Industry-Driven Topics
Topics are shaped by RGM leaders and centred on the challenges, priorities and opportunities facing the industry.
The value
Why Attend an RGM Executive Meeting?
Gain practical insights, challenge your thinking and leave with ideas that can be applied directly to your organization.
Learn from Leading Practitioners
Hear proven approaches from experienced RGM leaders working through similar commercial challenges.
Engage in Meaningful Conversations
Participate in interactive discussions, Q&As and reverse Q&As focused on real business situations.
Drive Tangible Results
Leave each session with practical takeaways that can support stronger RGM decisions and execution.
Build a Relevant Peer Network
Connect with like-minded professionals and continue exchanging knowledge beyond the meeting.