Trusted by RGM Leaders from
Elevate Your RGM Strategy!
the main topic is
Driving RGM Results in the Age of AI
Unlocking Revenue Growth: AI-Powered Pricing & Trade Spend Optimization
From Data to Action: Leveraging AI to Predict Consumer Behavior
Integrating AI into Commercial Decision-Making: People, Processes, and Technology
Agenda Overview: Driving RGM Results in the Age of AI
13:00 – 13:30 | Arrival & Welcome
Registration coffee & networking.
13:30 – 13:45 | Welcome Session
Moderator presentation: Overview of meeting format and objectives.
13:45 – 14:45 | #1 Session | The AI Journey in RGM: From First Experiments to Revenue Impact
Exploring how companies are starting their AI journey, the internal debates and hurdles, and the practical implications for pricing and trade spend optimization.
| Can Özdilsiz, EMEA Revenue Growth Management Lead – Dyson
14:45 – 15:45 | #2 Session | From Data to Action: Leveraging AI to Predict Consumer Behavior
How to use AI and advanced analytics to anticipate consumer demand shifts, personalize offers, and optimize portfolio decisions.
| Hasan Guliyev, RGM Lead, DACH – BIC
15:45 – 16:15 | Coffee Break
Coffee and networking
16:15 – 17:15 | #3 Session | Integrating AI into Commercial Decision-Making: People, Processes, and Technology
Best practices for embedding AI insights into cross-functional RGM processes and ensuring adoption across teams.
17:15 – 17:30 | Wrap-Up & Closing Remarks
Key takeaways e next steps
17:30 – 19:00 | Networking Drinks
Informal networking and peer exchange.
More Speakers will be announced soon!
Hasan Guliyev
Revenue Growth Management Lead | BIC
Hasan Guliyev is a Revenue Growth Management Lead with more than 8 years of experience driving commercial transformation in the FMCG/CPG sector. He is EPP-Certified in Revenue Growth Management and GS1-Certified in Category Management.
At BIC, Hasan leads Revenue Growth Management across the DACH region, where he has delivered significant EBIT and margin growth through pricing and pack-price architecture redesigns, promotional ROI optimization, portfolio and mix management, and trade terms transformation. His initiatives have been recognized internally as global best practices and adopted as benchmarks for embedding RGM capabilities across markets.
Before joining BIC, Hasan worked at Kantar, where he advised leading global consumer goods and retail clients on pricing, category strategy, eCommerce and digital shelf execution. This consulting experience sharpened his ability to translate complex data into actionable strategies and provided him with a broad perspective across markets and categories.
A regular speaker at global Pricing & RGM forums, Hasan is passionate about turning insights into decisions, building cross-functional capability, and embedding RGM as a platform for long-term, sustainable value creation in consumer goods organizations.
Can Özdilsiz
EMEA Revenue Growth Management Lead | Dyson
With extensive experience across FMCG and Consumer Electronics, Can is an RGM and Sales leader who excels at solving complex commercial challenges through data-driven strategies at local and global levels. His expertise is in delivering sustainable revenue growth focusing on building long-term organizational capability.
RGM Meeting - Amsterdam | Buynomics
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RGM Meeting Location
Deep-Dive
Sessions
Two 60-minute discussions focusing on impactful strategies and best practices.
Exclusive
Participation
Limited to 10-14 experienced professionals for optimal engagement.
Confidential
Environment
No sales pitches, ensuring a focus on RGM learning and collaboration.
Industry-Driven
Topics
Content is defined by RGM leaders to address relevant challenges and insights.
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